If you want to find customers in a recession you will probably be hunting for creative promotion methods, and I'm guessing it will be even better if there is a plan that's available to those with a rock bottom budget - or even for those in need of completely free advertising.
The best way I have come across to get web visitors, without a doubt, is Article Marketing.
It's free, the clients are targeted and they are searching whatever product you are promoting, and what's even better, unlike an expensive month-long advert in the national press, the customers keep coming month on month. I have sites I haven't actively advertised for over 4 years - yet targeted visitors arrive over and over again.
You really don't need to be (or hire) a professional with website promotion tricks, although if you are able, that's great. But you do need to use article marketing well. Even though you will get SOME traffic, with a hit or miss approach, it won't be the best you can attain for the time spent.
Some business owners may be afraid to even consider article marketing because they feel they're not "literate" enough. This should NOT be a problem. Needless to say every article needs to be properly punctuated and free from spelling errors, because that will reflect on you and your company as "sloppy". But a decent spell-checker, in Word or even the one in your browser, will warn of the corrections you need.
If you still feel unable to create content for your articles, you can find authors to write them for you at a surprisingly low cost and, if you pick a good author you can end up with excellent work. Tip - give authors a small project to work on first, as some are better than others. Just one of my initial mistakes!
Another alternative is to get hold of low-cost PLR articles and rewrite them yourself. Please note that th rewriting step is vital; it is what puts your own personality and stamp to articles that other people may already have purchased.
So having removed concerns about being unable to devise good articles, you're well on the way to starting to use article marketing to get free traffic. It really can be that easy.
My original attempts were effective even with a handful of "raw" articles I'd written myself without considering any of the finer points. But for just a little extra thought, using a few more tips and tricks, I could have done so much better.
A few of the article marketing ideas that can help you improve your results are:
- How to make up your mind what keywords to choose?
- Are you trying to get traffic to sites that already have too many competitors?
- Which article directories are the best ones to submit to?
- Should you put forward your work to many sites or just a few - is more always better?
- What is the best way to compose articles?
- How to choose the best title for your article?
- How to defeat writer's block?
- What about Google's duplicate content penalty?
Formatting your articles for the convenience of the people who will use them
The REAL benefit of Article Marketing, that most people aren't even aware of.
Consider some of these finer points and you'll be streets ahead of most article marketers who don't even know the questions to ask.
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